This way, people who enter (for example “Double Bed”) in the Pinterest search will find a display in the results of all the contents that have a well-defined label related to the search (including the example board). So, for example, if you have a furniture store, you can create a board with the name “Bedroom Furniture” and add here the entire collection of products belonging to this category, along with an accurate description of each image. In addition, the way information is organized on Pinterest is very favorable from the point of view of Online Marketing: each user can generate themed boards, which function as albums, but with tittles that are used as labels when you use an internal search. Indeed this interface is designed to highlight product images in high resolution, so they look better.įor this reason, if you have a business with products to photograph (for example a furniture, clothing, garden or decorating shop), it is highly recommended that you add Pinterest to your Social Media Strategy. This is a Social Network to take advantage of.Īccording to a re port about the specialized site:, 85% of Pinterest´s site is made up of women, and this is why this Social Network is a must for any marketer who wants to show off the products to a female audience.įor this reason, it is important to note that its particular design is what defines this platform: based on its characteristics, you can compare it to an online “catalogue”. Both for its functionalities and platform characteristics as for its attributes with its major audience. Why should you include Pinterest in your Social Media Marketing Strategy?Įven though it´s the youngest Social Media platform, the truth is that Pinterest is gaining strength in Digital Marketing. Welcome to our section on Tips, Advice and Tools to get the most out of Pinterest! Here you will find themed articles, news, statistics, trends and everything you need to know in order to take your business to the top with this Social Network. Category › Pinterest: Tips, Advice, Tools and much more
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